A study published in the journal of international business research and marketing in 2017 showed that because of the continued increase in social media usage, social media platforms have become a valuable tool in marketing strategies for companies looking to boost their sales, and concluded that companies that are apt in adapting effective strategy are likely to be more successful in reaching, engaging, and maintaining their consumer bases.
Since TikTok is the newly emerging platform on social media, with over 1.2 billion registered users worldwide, companies will likely turn to this platform to promote their brands.
A survey showed that a TikTok commercial introduced by an influencer is more positively received than one introduced to the general public by the company itself.
Hence, one significant factor that will help boost your TikTok profile is the number of genuine followers you have.
If you wish to increase them, then buy TikTok likes to skyrocket your presence.
So what is the trick to making your time worthwhile on TikTok?
We’re glad you asked because we have some spicy content for you today.
Become an influencer
You’d probably be thinking; easier said than done, which is true, Yes.
But hear us out; we’ve got some tricks up our sleeves that will cut down the time for you to become a successful influencer.
Plus, look at this study, which concludes that companies strategize increasingly on using user-generated content (aka influencer generated) to influence the perception of other consumers online for a specific product.
What a time to be an influencer, right? Here’s an easy to follow guide:
It is the followers that count
If you don’t have enough followers on TikTok, it is time you buy TikTok followers.
Because it turns out that an influencer is not an influencer unless he has some good following on that specific platform.
It makes complete sense. Someone with a good amount of followers is generally thought to be legit, and the suggestions of that very person are taken seriously.
How many times have you turned to some social media influencer just to have reviews on a particular product, or want to use a specific product but don’t know how to?
For us, it’s almost daily. Because we, just like everyone else, think that influencers promote legit content… which brings us to our next point.
Be as legitimate as possible.
But it doesn’t mean you have to be completely legitimate, right? Well, partially.
In the book ‘the regulation of social media influencers, ’ Marijk, Steffi, Elisabeth, and Liselot talk about how influencers are usually hesitant to be transparent to their followers about their commercial deals with brands companies to avoid irritation among their followers.
Sure, you can be as opaque as you want to be about your commercial deals, but what we mean by legitimacy is that you always give 100% honest opinions about the products you are paid to promote or are supposed to review.
Being branded as a fraud and a fake is the last thing you want as an influencer.
In the same book ‘the regulation of social media influencers’ the writers in chapter 6 talks about how newbie influencers tend to invest heavily in building a nice-looking profile and increasing their engagements.
Which is the right thing to do.
Once your popularity graph starts tracing a positive trend, that is your cue to keep it that way.
A slight negative trace can be devastating.
An easy way to make sure your popularity graph keeps tracing positively is to get likes and comments frequently.
This ensures that you keep that much-needed engagement on your profile so that you keep on growing.
Be you. This might sound overly cliche, but it is something that a lot of newbie influencers and those looking to monetize their time on TikTok need to hear, again and again, and then again.
It is very easy to be inspired by some top-notch influencers on TikTok, and taking inspiration is one thing, but copying their styles?
That must be something beginner influencers must never think of, ever.
Be creative and develop your style.
Copying someone else’s style not only makes you look pathetic but also becomes the cause of you losing followers and engagement.
And that is the last thing you would want to happen.
And that is it, folks. This concludes our short discussion on how to monetize your time on TikTok in 2021.
The platform is growing vigorously, despite the continuous bans it has been facing for the last year, and this presents tremendous growth opportunities on the platform.
Make sure you seize that opportunity.