TikTok has been around for quite some time now, and companies have started using it as one of many platforms to promote their brands and businesses.
Up until 2021 (approx), there was no money-making concept on TikTok.
It was all about having fun, communicating, and interacting with all the creative people of the world.
But since TikTok announced ‘TikTok creators fund’ and ‘TikTok for business’; two of its breakthroughs in making the platform a more favorable grounds for making money, people started asking questions such as, How to make money on TikTok and How much do TikTok influencers make.
And just as your luck would have it, we are here to answer your questions.
What is making money dependent on?
As for the TikTok policies and brand preferences, we, and many others like us, have concluded that making money on TikTok is not all about being famous getting thousands of TikTok notifications every day.
It all comes down to the amount of engagement you receive on your posted videos and the number of views they generate.
Therefore, it has become essential to buy TikTok followers.
In other words, the more views you get, the better the chances will be for you to become an influencer making money on TikTok.
The same is the case with followers as well.
The higher your follower count, the better your chances of getting more views and hence more cash.
That is why most people tend to increase TikTok followers, especially when they’re starting; it helps them generate organic views by being featured on the ‘For you’ page more frequently.
The TikTok creators fund
The TikTok creators fund is one of the ways TikTok managed to both promote itself by attracting more people to create videos on the platform daily and to appreciate the present creators on the platform just as well.
The fund is based on views. So you can get around 2 to 3 cents per 1000 views of a video.
However, the video needs to be completely original and must comply with TikTok’s community standards.
It does seem like a good way that one can make some good money just by making videos.
But if you’re an influencer, you probably need more money than just 2 cents per 1000 views on your videos.
That is where sponsored posts come in.
Sponsored posts and partnerships
Sponsored posts are one of the easiest ways influencers make money on TikTok.
They have to talk about the brand in their videos and promote any of its products.
However, it is not as easy as that. Influencers are required to reach a specific audience threshold before even thinking about getting money for their TikTok deeds.
If a certain number of people are not reached through the collaboration with the user at hand, and if the product does not generate as many sales as it is supposed to after the promotion, it is considered a false attempt for promotion.
As a result, the influencer does not get the promised cash.
Depending on how successful an influencer is and how quickly the influencer can help reach the required audience, companies are known to pay as little as $200 to as much as $20k per promotional post.
There is also this thing called brand partnership, where an influencer signs a real deal with a brand and helps to promote certain products.
Either the brand pays the influencer for the partnership, or the influencer holds a share of the sales of the products they promote.
Influencers are known to generate as much as $5k to $150k per partnership.
TikTok users can also buy TikTok coins, aka TikTok’s digital currency.
Of course, the exchange rates vary quite a bit, as is typical for digital currencies and currencies in general, but it has averaged over $1 per 100 TikTok coins.
TikTok users can purchase these coins, store them in their online wallet, and gift it to deserving TikTokers during their live streams.
Once gifted, TikTok influencers can then redeem these coins into actual cash in hand.
The maximum amount an influencer can redeem per day is about $1000.
And that is it on How much do TikTok influencers make, hope you enjoyed the article and found it informative.