In 2007, when TikTok was first introduced, it was only known as a video creating or video-sharing app. Since then, the app has slowly and steadily gained so much popularity that it transforms video-sharing and digital platforms altogether! It is a fact that the majority of the population has become content creators, all thanks to TikTok.
Since its early days, the app has been free to use. Anybody, regardless of location, can make and upload videos on TikTok.
In Social Media and the Digital World in general, TikTok can easily be classified as revolutionary. Taking full advantage of its video format, publishing your videos online has become a walk in the park. Today, you do not have to be a celebrity or a business tycoon or a highly educated person to gain online recognition; all you need is a smartphone and the TikTok app!
TikTok's Unique Trends
Unlike other social media apps, TikTok introduced addictive features that were never seen before. These features also explain the herd behavior of people rushing to try it. Hashtag challenges and lip-sync challenges are tremendously trending, getting a lot of TikTok views daily. Hence, the number of TikTokers and followers is constantly on the rise. Popular brands and businesses don't fail to recognize the remarkable marketing opportunity in the TikTok community and join the app to promote themselves.
Eventually, what makes content go viral on the internet? There are four significant factors which can make any content successful on the internet:
- Having a strong opening (A hook).
- Being of high interest to your audience (Interesting and original content & sharp visual appeal).
- Catchy music & sound quality.
- Sporting an unexpected twist in the ending to keep the viewers engaged and interested.
The fact that TikTok offers all these four factors to its users explains the hype it experiences today. Have you joined the ride yet?