A study paper from Rutgers University describes TikTok as having chaotic features and elements of surprise in it.
But it is certainly not a bad thing; instead, chaos is a feature of TikTok, and it is this chaos that helps businesses thrive on TikTok.
You see, you never know what is coming in the next swipe; it could be anything, a brand video, a challenge, or even some cringy content.
And this element of surprise, when incorporated in brand and product awareness videos, sparks the much-needed curiosity in the consumer market, leading to more audience and much better chances of a business to thrive.
Here are 7 key benefits of TikTok marketing for your business.
1. Videos could go viral much easier on TikTok compared to other platforms
Just like they did for the Cedarville University student, Amy Antonia.
With just 2 viral videos of her crafting her handmade jewelry, Amy got over 1.8 million followers on the platform and now owns her business website belovedpriceless.com.
Maybe this could be you. You never know when TikTok’s element of surprise might surprise you.
But if you do want it to surprise you earlier in your career, we would strongly advise you on increasing your follower count. It helps a lot.
Perhaps buy TikTok followers for all it matters.
2. International audience
TikTok recently reported having become a popular social media platform in over 150 countries.
This not only confirms the extreme diversity of TikTok's audience but also enforces the fact that it’s fairly easy for a business to go international if it wanted to.
3. Video marketing
A paper published in Journal of International Business and Entrepreneurship Development volume 2 shows that video communication is on the rise and is showing no signs of slowing down.
The paper also suggests that video marketing holds a great impact on various consumer behavior factors.
Probably the most pivotal aspect of this impact deals with the conusmers' purchase intentions.
4. TikTok advertisements
Although the TikTok algorithm does help brands reach an incredible audience in a very short time, you could always take your audience outreach to the next level by using TikTok’s advertisement services.
The platform has just introduced Ads, so its prices are down for the period as well.
Quite competitive if we were to comment on them. But anyhow, no time’s better than now if it’s Ads you want to use for your brand awareness on a platform that's known for contributing a great deal on this front.
5. Active users
Unlike most social media platforms, TikTok has a way of keeping its users always engaged, thanks to its ‘chaos’ feature.
This is something brands could benefit from.
In the states alone, 77% of all TikTok users are monthly active users, and 50.6% of the users access the app daily.
Worldwide, TikTok had 20.7 million monthly active users as of February 2021.
The number is huge. Consider the ease of approaching a big chunk of the audience every day to help promote your brand. It’s just crazy!
6. TikTok is famous
Despite its huge monthly active user numbers, TikTok is quite famous.
Today everyone has a TikTok account (if you’re a beginner, this article’s meant for you).
All the major brands, celebrities, and influential people are all on TikTok, secretly or otherwise.
TikTok was one of the most downloaded apps as of April 2021.
It’s only natural for an emerging brand to explore its grounds on TikTok as well.
7. it is easy to connect
TikTok is one of the easiest platforms to connect to an audience.
Plus, the community on TikTok is super positive and supportive.
Just launch a Hashtag challenge or do something fun to connect to your audience and see all sorts of fun people doing inspired by the challenge you created.
Some of the most famous brands worldwide, including Target, NBA, Chipotle, and Guess, have used this technique. It’s something you should try.
And that is it for our 7 key benefits of TikTok Marketing for your business.
We hope you liked the article, enjoyed reading it, and found it helpful and informative.